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'24 Latina Day Weekend 



Soledad Bautista

Magnolia Global Wellness

Meet Soledad, a seasoned professional dedicated to empowering leaders and organizations like yours to build high-performing, diverse teams through impactful coaching and development programs. With expertise in inclusive leadership, emotional intelligence development, managing diverse teams, effective communication skills, cross-cultural competency, and bilingual delivery, Soledad designs tailored programs that spark innovation and drive business results. Passionate about building inclusive and successful futures, Soledad is committed to helping you take your team to the next level. Reach out to explore how Soledad can support your organization's growth and success!

Teresa Martinez

Roots & Remedy 

Teresa Martinez, Latinapreneur, Founder of Roots & Remedy (R&R), LMT/Bodyworker, Rebozo Practitioner, Birth Doula, Pranic Healer, Holistic & Cellular Fitness Coach, plus creatrix of ATX Women's Circle of Wisdom. She believes in the power of combining traditional Mexican and ancient healing practices with cutting-edge technologies to enhance well-being, which is why she partnered with a biotech company, ASEA, with the only redox molecule technology that repairs or replaces damaged cells in your body.  A simple yet powerful remedy to assist with cell signaling, cell regeneration, prevent aging and increase vitality. By harnessing the body's natural ability to communicate at the cellular level, Teresa has witnessed incredible transformations in clients' overall health and vitality. This technology serves as a catalyst for healing and rejuvenation, complementing the holistic principles of her R&R practice. Teresa's mission is to empower individuals to take charge of their health, guide folks on their healing journeys and help others achieve their highest potential while calling women to evolve their roots.


Larissa Davila

EGBI (Economic Growth Business Incubator)

Larissa Davila is a seasoned business strategist specializing in multicultural community engagement. With over a decade of corporate experience, including roles at Bentoli, FedEx, and Sony Corporation, she launched BCO Consulting Group in 2014. Larissa's passion lies in assisting small business owners in utilizing their talents for community benefit while ensuring their businesses are profitable and sustainable. She holds a bachelor's degree in business administration from Texas A&M International University, with a concentration in Management, and is currently pursuing her MBA at the McCombs School of Business, University of Texas. Larissa is dedicated to ongoing professional development and community service, serving as the Executive Director of Latino Arts, Culture & Education Organization (LACE) and Amhiga Hispana in Austin, Texas.

Laura Ramos James

Ramos James Law, PLLC

High Stakes Personal Injury Trial Lawyer, 2x Best Seller Author and Speaker. Award winning Founder and Owner of Ramos James Law, PLLC, a Personal Injury Law Firm equipped to serve the underprivileged and Spanish-only speaking community, providing excellent legal services and top notch customer service. Skilled in Personal Injury Litigation & Trial. Strong legal professional, graduated from Baylor Law School.


Vero Sandoval

University Federal Credit Union 

Veronica Sandoval, a native of East Austin and daughter of a hardworking single mother, understands firsthand the transformative power of community support.

Raised by her mother, Maria Ana, who migrated from San Luis Potosi, Mexico, Veronica witnessed her mother's resilience as a custodian for over three decades with the Austin Independent School District. Despite the challenges of raising a family on a custodian's salary, Maria Ana always found innovative ways to make ends meet, even sending Veronica, at just eight years old, to sell pastelitos in the neighborhood to contribute to the family's income.


One of Veronica's fondest memories from her childhood was visiting the bank on Saturdays with her family, where the staff always treated them with kindness. This experience instilled in her a deep understanding of the importance of financial literacy and the value of hard work.


Now, as a member of the Financial Success Program team at University Federal Credit Union, Veronica is passionate about empowering underserved communities with the tools and resources they need to achieve financial stability. She believes wholeheartedly in the power of collaboration and is committed to ensuring that everyone has the opportunity to thrive.

Yazmin Castañeda

Origin Mexico

Yazmin Castañeda, a highly experienced executive in multifamily housing, focuses on advancing female-founded and operated small businesses. She's the founder of Origin Mexico, a purpose-driven brand spotlighting the artistry of Mexican artisan women through handmade apparel, accessories, and home decor. With over three years of experience, Yazmin excels in branding, marketing, and e-commerce strategies that resonate with her audience. Passionate about preserving Mexico's cultural heritage, she uplifts female entrepreneurs and artisan communities. Through ethical trade practices and transparent supply chains, Yazmin ensures fair compensation for artisans and their families. As a dynamic spokesperson, she actively represents her brand at events and engagements. Yazmin welcomes connections with entrepreneurs and enthusiasts who share her vision for purpose-driven brands.


Dr. Amy Gonzales

Gonzales Education

Dr. Amy Gonzales is a recent graduate from the University of Texas at Austin Cooperative Superintendency Program. She received her doctorate in Educational Leadership and Policy. Her first administration role was held at Nan Clayton Elementary in Austin ISD. Gonzales served as assistant principal for three years before taking on the principalship. Dr. Gonzales served as the Nan Clayton Elementary principal for six years. After a one-year sabbatical, Dr. Gonzales accepted a position at Crockett High School Early College and now serves as the Academic Dean. Prior to administration, Gonzales was a classroom teacher for nine years and taught kindergarten, 1st grade, and 4th grade. She served as team leader and lead mentor teacher for multiple years. She was recognized as a teacher leader and created several family programs while teaching. Dr. Gonzales has presented for Austin ISD events, such as the Social Emotional Learning Symposium and the AISD Assistant Principal Conference. She has also presented at the Texas Elementary Principals and Supervisors Association (TEPSA) Summer Conference in 2018, 2019, and 2021. Dr. Gonzales was asked to present at the TEPSA Assistant Principal Conference in the fall of 2021. In 2021, She was featured on the "Principals of Success" podcast with Dr. Henry and "Innovators Mindset" with George Couros. Most recently, Dr. Gonzales presented at the Texas Council of Women Executives in January 2022. She also presented at the 2023 TEPSA Summer Conference. Dr. Gonzales is excited about officially launching her educational leadership coaching business. Through her company, Gonzales Education, she offers individual coaching, as well as, team coaching. Most recently, Dr. Gonzales published her first co-authored book, The Principal All Communities Deserve: A Practical Guidebook for Campus Leaders.

Event Masters of Cermonies

We are thrilled to announce not one, but TWO incredible emcees for Latina Day Weekend 2024!

Meet Our DJs

Double the beats, double the hype! Meet our amazing DJs ready to turn up the party for Latina Day Weekend 2024!

Timeline of Events:

​Day 1: March 8

(DJs: Helios [10AM-2PM] & La Moon [3PM-7PM])

​10:00 AM: Check-In & Morning Refreshments

​10:00 AM - 1:00 PM: Morning Brand Activations

​11:00AM - 11:45AM: Roundtables: Austin Latinas Unidas, Latina Podcasters & Tragos 

​12:00PM - 12:30PM: Fireside Chat Chingonas in Media

​-Anali Martinez

​1:00 PM - 2:00 PM: Chingonas of AI Panel

​-Monica Talan, Rebecca Gonzales

​2:30PM- 4:30PM: Podcast 101 Workshop Hosted by Latina Podcasters

​2:00 PM - 4:00 PM: Afternoon Brand Activations 

​4:00 PM - 6:00 PM: Latin Dance Party & Mixer

​5:00PM-6:00PM: Dance Session with Monica Landios 

​Day 2: March 9

[DJs: Violeta [10AM-2PM & Dragonn Queen [3PM-7PM])

​10:00 AM: Check-In & Morning Refreshments 

​10:00 AM - 1:00 PM: Morning Brand Activations 

​10:45AM - 11:30AM: Roundtables: Austin Latinas Unidas, Latina Podcasters & Tragos 

​12PM - 12:30PM: Fireside chat with Jennun 

​1:00 - 1:30PM: Fireside chat with Veronica Juarez, founder of Dahlia VC 

​2:00 PM - 5:00 PM: Afternoon Brand Activations 

​3:00PM - 5:00PM: Workshop: “From Idea to Retail: The Big Box BluePrint” Hosted by Tragos

​5:00 PM - 7:00 PM: Evening Brand Activations 

​7:00PM: Closing of show.

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